Terms of service

Who you are working with

Upswing Web is a brand of Ironcliff Solutions LLC, a Wyoming limited liability company. These terms are the agreement between your business and Upswing Web. You agree to them when you pay your first invoice.

Questions about these terms go to hello@upswingweb.com.

How buying works

You apply through the form on this site, and we talk on a free 30-minute call. If we are a fit, you get a PayPal invoice. Work starts once the invoice is paid.

You pay by card or PayPal balance, through PayPal.

What the $499 setup includes

• A website of up to 5 pages, built for Google and AI search
• Google Business Profile set up and optimized, in your name
• Google Search Console connected on launch day
• A branding kit with your colors, fonts and logo rules, yours to keep
• A lead form that emails every lead to you, with a spam check
• Email forwarding to the inbox you already use
• 60 days of small edits at no cost
• Local Boost: listings on about 10 of the biggest directories, done in month 2
• A backup copy of your site

The 3-day build and what I need from you

Your site goes live within 3 days. The clock starts once your invoice is paid and you have sent your photos and logo.

Send your photos and logo within 24 hours of paying. If they arrive late, the clock pauses until they do. If you have no logo, I make a text logo for you, yours to keep. If you have no photos, I use stock or AI photos.

You get one round of changes before launch. Send all your feedback in one message. Revisions are not unlimited.

Small edits after launch

For the first 60 days after launch, I make small edits at no cost. A small edit is a change to text, a photo, your hours or your prices, up to about a paragraph in total. New pages are not small edits.

After 60 days, edits are $50 an hour.

Monthly plans

Monthly plans are optional: Local at $199 a month, SEO and AI search at $499 a month, and Local plus SEO at $649 a month. Each is month to month, with no contract.

You can cancel any time by email. The plan stops at the end of the month you have paid for, and that month is not refunded. Your website and domain stay yours and stay online.

Add-ons

Extra service pages, calculators, booking tools, an editor, a business mailbox and other add-ons are priced on the homepage. You only pay for an add-on you agree to in writing.

You own your website

Your domain is registered in your name, and your website sits in your own Cloudflare account. I am added as a member to make changes. I never ask for your password.

Once your setup invoice is paid, the website, its code and its content are yours.

Your domain costs about $11 a year, paid by you to Cloudflare. Hosting is free. A business mailbox from Google or Microsoft is billed to you by that provider.

Your photos, logo and content

You confirm you have the right to use every photo, logo and piece of text you send me. Stock and AI photos I add are licensed for use on your site.

Your Google Business Profile

• If you have a profile, you add me as a manager and you stay the owner. I never ask for your password.
• If someone else controls it, such as an old agency or a past employee, I help you file Google's ownership request. Google gives the current owner 3 days to respond, then decides. Your website goes live on schedule either way.
• If you have no profile, I create it with you, in your name. Google picks how to verify it, usually a short video you record at your business. I tell you what to film.
• Google only lists businesses that meet customers in person during their stated hours. A rented mailbox or a virtual office you don't work from does not qualify. I check this before work starts.
• If Google will not verify or suspends your profile because of something I did, I fix it and handle the appeal at no cost.
• If it happens for any other reason, I file one re-verification or appeal at no cost. The profile work then swaps for equal work: your Local Boost listings move up to month 1, and the Local plan's profile posts become extra blog posts or area pages. The rest of your $499 setup is delivered, and the profile part is not refunded.
• If you leave, I remove myself as a manager. The profile stays yours.

No guarantees on rankings

Google, ChatGPT and other AI tools decide what they show. No one can guarantee your rankings, your place in AI answers or Google's approval of your Business Profile, and I don't. Results from monthly plans usually take 2 to 3 months to show.

Refunds

The $499 setup is not refunded once work has started. If I can't deliver the setup described here, I refund the part I didn't deliver.

Other services your site uses

Your site runs on Cloudflare, and your profile and Search Console run on Google. Payments run through PayPal. I am not responsible for outages, changes or decisions made by these companies.

Limit on liability

If something goes wrong, the most Upswing Web owes you is the amount you paid Upswing Web in the 12 months before the claim. Upswing Web is not liable for lost profits or other indirect losses.

Law and disputes

These terms are governed by the laws of the State of Wyoming. Any dispute is handled in the state or federal courts in Wyoming.

Changes to these terms

If these terms change, the new version goes on this page with a new date. Changes never apply to work you have already paid for.